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Search Engine Optimization (SEO)
To increase your website's online visibility, you should have a clear idea of the Search Engine Optimization process and form your SEO campaign accordingly. At Colnovation Technologies, we break down the process into the following steps :

Website Analysis and Research
Keyword Research
Develop SEO Friendly Website Design Structure
Reporting & Goal Setting
Content Development and Page Optimization
Link Building
Follow Up Reporting and Analysis

Website Analysis and Research :
In case you already have a website, our SEO experts will analyze your site structure and find out the problem areas that could be tweaked to improve your SEO rankings.

Keyword Research :
This critical step requires a considerable amount of time to locate a good set of phrases, which offer a balanced blend of two important factors: comparatively low competition within the search engines and high usage by online searchers. Our experts can help you to get a list of appropriate keywords, which could be used in the next step of site optimization.

Develop SEO Friendly Website Design Structure :
After website analysis and keyword research, the next step is to design a site structure using the relevant keywords, and keeping an eye on user-friendliness. Care should also be taken to optimize each page for the main keywords.

Reporting & Goal Setting :
After analyzing the starting position of a site, which helps in getting the complete picture, goals are laid down for the SEO plan. These goals, which are in tune with the site's specific business objectives, are measureable. In the ongoing progress of reporting and follow up, progress towards the set goals are examined and reported. Based on the findings of these reports, the SEO plan can be modified, if there is any need.

Content Development and Page Optimization :
Search engines love high-quality content, which is why content is the king in SEO campaigns. So, creating high-quality content for your site, which would trigger the interest of your site users and make them keep coming back, is crucial. In addition to content development, other important optimization tactics used by us at Colnovation Technologies include :

Use of targeted keywords in your Page Titles;
Developing a text-based navigation, as search engines cannot follow images;
Laying proper emphasis on your keywords by using bold text, larger font sizes etc, all of which would affect the page's ranking positively;
Developing a site map that includes a an ordered list of links to all the key pages of your website and has a text link to the site map on your home page to ensure that the search engines index all the site's pages;
Using proper ALT and META data;
Cleaning up the code to make your site's content and keywords move up in the code, which would communicate their importance to the search engines, thus increasing your site's relevancy ratings.

Link Building :
Getting backlinks from high quality sites that are relevant to your business or industry can increase your website's rankings considerably. This is yet another important step in the SEO process that we at Colnovation Technologies can help with.

Follow Up Reporting and Analysis :
The same reporting, which was done in the campaign's initial phase, is done again during the post-optimization stage at regular intervals. Site traffic, rankings, and other key metrics are compared to pre-optimization levels, thus giving assessable results to the SEO campaign.
At a glance, we at Colnovation Technologies can help you with our on-page and off-page SEO services, which are :

On-Page SEO :
Website Qualified information Building design
Internal URL Structural planning
Page Layout Examination
Meta Tags Analysis
Optimization of the Site Structure
Implementation of Titles and Meta Tags
Content Optimization according to Keywords
HTML Source Code Optimization
Image Optimization
W3C Validations for Home Page
RSS Feed Implementation
Creation and Submission of Google Sitemap
Setting up Google Analytics
Setting up Google Webmasters Account
Google Places Set Up

Off-Page SEO :
Link popularity examination on major searching engines
Off-page Competitor analysis
Directory Submission
Article Creation and Syndication
Forum and Blog Posting
Blog Evaluations
Press Release Creation & Submission
Social Media Optimization
Social Bookmarking

So, act today to hire us and give a boost to your site's search engine rankings.
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